social media marketing tips, SMM is one of the most important channels for businesses to get quality traffic, customer engagement, and possibly generate sales.
It seems inevitable to be on social media, doesn’t it?
Hang in there to discover the best of the best social media marketing tips for business.
But first … Did you know that social networks now have a global penetration rate of 49%?
This indicates that around half of the world’s population is now on social media! Well, if you know how to leverage your social media platform, there can be no better marketing opportunity.
Hereabouts are 15 social media marketing tips to increase your traffic and make your life more comfortable.
Social media marketing tips to increase your traffic
- Define your goals
- Learn about your target audience
- Select your social media platforms wisely
- Make a winning game plan for social media marketing
- Configure the social media content calendar
Too much to absorb? Stay tuned with us for more on each of the social media marketing tips mentioned above!
Did you know that social media is the number one daily activity among Americans? almost 70% of users spend 20 minutes or more on Facebook every day. And 92% of marketers consider it important to use social media platforms for their businesses.
So. What’s the catch?
Social networks keep growing year after year. It is therefore essential to develop an effective social media strategy these days. Otherwise, you will lose customers and this will eventually affect your bottom line.
Let’s describe the social media marketing tips mentioned above!
Define your goals
How will you aim if you don’t have a goal? You need to know the 5 whys of your actions. Your lens will drive your social media marketing strategy. Don’t delay, grab a piece of paper and write down your goals!
But … Before moving forward, here are a few things you should keep in mind when setting goals:
- Be specific
- Set achievable goals
- Make sure your goals are measurable
Learn about your target audience
Now that you have your goal in mind, let’s take a look at the audience. Externally the support of your public, your strategy will be in vain.
Drawing your social media strategy around your audience is a must. Your target audience will help you figure it all out; From the social media platforms, you need to be on, to every ounce of content you’ll ever create.
Select your social media platforms wisely
You don’t have to be available on every social media platform, but what matters is making an impact on a few that you are present on.
It’s not the volume that counts, it’s the quality that includes! Streaming inferior content will only make it worse for you.
Instead, research and plan your social media presence based on your goals and the interest of your target audience. Focus on the platforms preferred by your target demographic.
Make a winning game plan for social media marketing
Research reports suggest that marketers who document their strategy are 538% more likely to be successful.
It calls for action. Is not it?
Defining a social media marketing strategy is the key to turning your vision into reality. As you prepare your strategy, consider the social media platforms you will post on, make sure they appeal to your target audience, and match your goals.
Here are some things to help you with your social media strategy
- Create a list of upcoming festivals and specific days
- Design a content theme to give your audience a unified experience
- Make a list of hashtags for various platforms
- Make sure it covers your main events, features, and campaigns
Configure the social media content calendar
There is a saying: not planning is planning to fail.
No matter what you do – without planning you will fail at social media marketing! So, use the social media content calendar tools to organize and publish all your content in a timely and efficient manner.
The calendars of content also help allocate resources efficiently, improve team collaboration, and better understand what works and what doesn’t.
You will find many templates online to write your diary. But nothing works as well as digital, so you can use Social Pilot’s calendar or any other social media scheduling tool to plan your content calendar.
The best thing about these tools is that they allow you to set up images, set schedules for your posts, and a lot more all in one dashboard.
All you need to do is create and update the posting schedule once a week, create team sections, and distribute the file to colleagues for feedback before posting.