What constitutes a great meta description? To help you rank higher in search, learn about writing and SEO best practices.
Meta descriptions have long been an important part of the optimization process. Even if they don’t help with rankings, they can help with other objectives like increasing click-through rates by getting visitors to click on your listing instead of others that aren’t as attractive.
Meta descriptions are regarded as an indirect signal because they do not have a major effect on search rankings.
Does this, however, suggest that you should neglect them in your SEO efforts? not!
You’ll learn how to write fantastic meta descriptions that will help search engines understand your page’s content and encourage visitors to click through and visit your site. let se about meta description
WHAT IS A META DESCRIPTION?
The meta description is an HTML tag that describes the page to search engines and users. It appears below the page’s title on search engine results pages (SERPs).
Why Are Meta Descriptions Important For SEO?
Meta descriptions have become less important as other ranking factors have emerged, and they are no longer used in ranking at all. However, Google confirmed in 2009 that, while meta-information has been used by search engines in ranking since Google’s founding, it had been discounted much before then.
So, how do they get used nowadays?
Clicks, traffic, possible conversions, and revenue can all be increased by using meta descriptions to:
Increasing a site’s CTR in the SERPs: Studies have shown that well-written and correctly optimized meta descriptions can enhance a site’s CTR. According to a report published by Sistrix, when a SERP includes a highlighted snippet, the CTR for position one drops by an average of 5.3 percent.
Higher-quality traffic: The higher you rank in the SERPs, the more likely you are to receive clicks, which leads to higher-quality traffic. According to Zero Limit Web, 81.3 percent of searches resulted in a Google organic click on page one. The results running from 6 to 10 accounted for only 3.73 percent of all clicks.
Conversions that could happen: Conversions from search to your site can be significantly increased by writing a well-written meta description that is directly related to the page’s topic, is attractive to visitors, and is highly optimized for user intent.
What Is The Recommended Or Ideal Meta Description Length?
For years, maintaining meta descriptions to a limit of 160-165 characters has been referred to as a standard SEO best follow (or 156-160 characters, counting on the United Nations agency you speak to).
This improvement is explained by the very fact that it avoids the meta description from being shortened within the SERPs, therefore lowering bounce rates.
Make your tests. resolve what works best for your website.
Research Your Competitors
SERP research, regardless of your industry, will show you what works for your competitors – and who you need to beat.
Over the next few days, weeks, and months, keep an eye on key SERPs.
Examine which meta descriptions appear in the top spots for the keywords you want to rank for.
To conduct effective SERP research, follow these steps:
Step 1: Look up your target keyword in the SERPs.
I realize it’s easier said than done. It can take a long time to manually look through each search result and figure out what your competitor’s weakness is.
We were interested in the competition since it normally uses approaches that are currently effective.
Step 2: Find out what your competitors are doing in the SERPs.
Here, you examine your competition and determine what they are doing to promote their businesses.
Step 3: Combine them in a spreadsheet and keep track of them.
You may quickly and easily export Google SERPs to an Excel spreadsheet with the SEO Quake Google Chrome extension. This will allow you to keep a running tally of your competitors and track them conveniently and effectively every month without incurring expensive monthly charges.
Great Meta Description Examples
So, what makes an excellent meta description?
Listed below are a few examples:
“In a personal injury case, the victim’s pain and suffering are very real. In this newest blog post, our injury attorneys discuss methods to prevent discomfort.”
“By thinking clearly about your needs, you can locate a computer that will assist you in doing what you presently enjoy and more.” “Let our experts explain.”
Not every sort of meta description is good for every industry. This is when testing, evaluating your results and making modifications based on them come into play.
If you just recall one thing from this chapter, let it be this: write your meta descriptions to improve user experience and deliver useful information.
Meta descriptions excel at doing just that.
They won’t help you rank higher in search, but they can help you get more clicks from search by showing users how valuable your content is